Perfecting Your Service Pricing

"Starting PC Repair - Perfecting Your Service PricingMoney makes the world go round…or say they say. In saying that, what’s the best price for your services? Should you provide hourly or fixed rates? What if you are higher or lower than your competition?

As you can tell, there are a lot of questions involved in deciding your pricing models. In this article, I hope to help clear the confusion with some insight to these concerns by sharing what has worked for me and my business.
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What Would You Like?

Question MarkInstead of writing a large article, I’ve decided to instead turn to my audience. I’ve received a wonderful amount of feedback on what you think of the articles…which has been a pleasant surprise! However, anything can be further improved and this site is no exception.

So, in saying that…

What would you like to see more of on this site? To be a bit more specific…

  • What articles would you like to see?
  • What guides would help you out?
  • What free resources do you wish were on the site?
  • What resources would you pay for that you wish were on the site?

I’ve got a few ideas on things to put on the site…but I would love some direction as to what is most helpful for my readers…

Feel free to leave your comments below!

Five Ways to Create Customer Loyalty

Heart shaped hands
If computers fixed themselves, we would all be in trouble. Fortunately, people find all kinds of ways to break things and make a complete mess of their computers. So, it looks like we won’t be out of work anytime soon :)

When you fix a customer’s computer, how do you keep them coming back? The computer is certain to ‘break’ again, eventually. The real question is: How do you keep the customer loyal to your business?

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When the Customer Wants “The Usual”

WaiterJust like most mechanics that (we hope) use a mental or physical checklist of items to complete when doing any sort of tune-up, computer techs need a checklist of items to check for when tuning up any PC.

My goal in writing this article is to give you a concrete idea of how I go about tuning up a PC with actual examples of software that I use.

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The Squarest Way to Get Paid

Square ReaderThere’s an indescribable satisfaction at the end of a job well done when realize, you’re getting paid! If you’re anything like me, you’ve probably volunteered hours on end fixing computers for family, friends, etc….and more than likely, you’ve gave them a forgiving bill that states they have to feed you :)

So needless to say, when you start to gain the mindset that you are business, it’s a wonderful thing to get paid. Today I’m going to talk about a tool that will help you get paid, called Square.

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Five Ways to Market Without Money

An empty walletIn a previous article, I discussed how to gain the financial edge over the competition. Now, let’s zoom further in to an important principle of gaining that financial edge, marketing for free.

Marketing doesn’t have to be expensive. In fact, from the many forum posts, articles, research I’ve read through and most importantly from first hand experience, it seems like the most expensive marketing is also the most ineffective. What really matters when you market your services is the conversion rate: How many people who will see your ad are going to take action resulting in a transaction with you, the business.

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Gaining the Financial Edge

Leopard on a money noteBusinesses are very much like creatures in nature. To survive in the business world, it’s a game of survival of the fittest. Businesses have to adapt to their changing environment. When survival (main income) is scarce, the species must find other ways to survive (alternative incomes). One disease that I see wipe out more computer repair businesses is the cost of simply staying afloat.

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Making a Name For Yourself – Part Two

Chalkboard with alphabet

In the first article of my two part series, I discussed the complicated methodology of how I

came up with a rather simple business name. I also discussed the first point of my business name requirements, the legal aspect. Let’s review:

  1. Avoid any foreseeable legal problems
  2. Earn trust of potentional customers
  3. Tell my target market up front exactly what my business does
  4. Does not limit to one specialty and allows for expansion
And here are the next three points of interest…

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